California Insider


The world’s first all-digital travel guide to California’s Must Sees, Must Dos & Must Eats that makes planning and on-the-go exploring a total breeze.

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California Insider – Overview

Discover California’s 10 Must-See-Dos

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Taj Bates is a writer and adventurous traveler who has journeyed to dozens of countries and locales across 6 continents.

She has climbed the Great Wall and the Great Pyramid; ungracefully wobbled on glaciers in New Zealand and Alaska; and sailed along the Nile, the Everglades and the Amazon.

She first fell in love with mussels in Brussels; scuba diving in the Red Sea; Vivaldi’s Four Seasons during a magical concert in a Venetian church; and the indomitable spirit of Aloha! on the Hawaiian islands.

When she is not busy island- or continent-hopping, she can be found road trippin’ through California, where the ocean is her muse.


International travellers take 17 million trips to California every year:

  • 29% are age 25-34
  • 39% are age 35-54
  • 57% are male
  • 59% travel solo
  • 22% travel with a spouse or partner
  • 86% travel sans kids under age 18
  • 32% have a household income of $100k+
  • 44% rent an automobile during their stay
  • 25% begin their trip in San Francisco
  • 46% begin their trip in Los Angeles
  • 30% are visiting the U.S. for the first time

California is the main destination for 77% of these trips.

The average stay is 12-13 nights.

The 5 most visited regions are:

  1. Los Angeles County
  2. San Francisco Bay Area
  3. San Diego County
  4. Anaheim / Orange County
  5. Big Sur / Monterey County

Source: California Office of Tourism, 2015 data


U.S. residents take over 246 million trips to California every year:

  • 78% are leisure travellers
  • 48% are age 21-44
  • 65% are female
  • 38% travel as a pair
  • 26% travel solo
  • 61% are single or married, with no kids under age 18
  • 37% have a household income of $100k+
  • 29% of business travellers extend their stay for leisure purposes

California is the sole destination for 89% of these trips.

The average stay is 4-5 nights.*

The 7 most visited regions are:

  1. Los Angeles
  2. San Diego
  3. Anaheim / Orange County
  4. San Francisco
  5. Sacramento
  6. Palm Springs
  7. Lake Tahoe

* Not including California residents
Source: California Office of Tourism, 2015 data


Nearly 60% of leisure trips in California are taken by California residents, of whom:

  • 48% are age 21-44
  • 67% are female
  • 39% travel as a pair
  • 32% travel solo
  • 71% are single or married, with no kids under age 18
  • 35% have a household income of $100k+
  • 43% live in the LA area
  • 20% live in the Bay area
  • 71% stay overnight; an average of 2-3 nights
  • 83% use their own car, truck or motorcycle during a trip

The 7 most visited regions are:

  1. Los Angeles
  2. San Diego
  3. Anaheim / Orange County
  4. San Francisco
  5. Sacramento
  6. Lake Tahoe
  7. Palm Springs

Source: California Office of Tourism, 2015 data


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