Last updated on January 24, 2017

We fundamentally believe in everyone’s right to privacy and respect the privacy rights of our members, users and site visitors.

At The YOLO Guide, a division of Striver’s Row Press, (“The YOLO Guide,” “Striver’s Row,” “us,” “our,” or “we”), we recognize the importance of protecting all of the information you choose to share with us.

We will never sell or barter your personal information to third parties. The information we collect, store, use and safeguard is strictly in an effort to provide a better product and user experience to our members and customers.

This privacy policy (“Privacy Policy”) explains how we collect, store, use and safeguard the information collected in connection with The YOLO Guide’s products and services including, but not limited to, this website, email marketing applications, print publications, advertising applications and other third party sources (together “Services”).

The scope of this Policy is limited to information collected or received by The YOLO Guide through your use of the Services. We are not responsible for the actions of third party people or companies, the content of their sites, the use of information you provide to them, or any products or services they may offer. Any link to those sites does not constitute our sponsorship of, or affiliation with, those people or companies.


The YOLO Guide reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. Your continued use of our Services will signify your acceptance of any and all the changes to this Privacy Policy.

1. Non-personal data

For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data The YOLO Guide collects about the use of our Services, from which any personally identifiable data has been removed.

The YOLO GUIDE may use tools or third party analytical software to automatically collect, develop, analyze and use certain non-personal data that does not directly enable us to identify you. The types of non-personal data we may collect and use include, but are not limited to: (i) device properties, including, but not limited to IP address, Media Access Control (“MAC”) address and unique device identifier or other persistent or non-persistent device identifier (“Device ID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and coarse location; (v) app usage data; (vi) other non-personal data as reasonably required by The YOLO Guide to enhance the Services and other existing and future Striver’s Row products and services.

2. Personal Data

For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual.

Likely situations when you make personal data available to The YOLO Guide include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites; (iii) subscribing to newsletters; (iv) requesting technical support; (v) your participation in surveys and polls regarding our Services; and (vi) otherwise through use of our Services where personal data is required for use and/or participation.

The types of personal data may vary depending on the type of activity you are engaged in. The personal data we may collect, process and use may include, but are not limited to, your name, age, gender, country, city, state/province, street address, phone number, email address, photo or other image, credit card and billing information and Services’ or third party service ID or user ID.

The YOLO Guide may use personal and non-personal data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services, customizing our communications and to further develop the Services and other The YOLO Guide services and products.

The YOLO Guide may use your personal data to send messages to you with informative and/or commercial content about The YOLO Guide’s services or third party products and services that we think may be of interest to you, such as new features and services, special offers and updated information.

Should you wish to opt-out from receiving communications (such as newsletters or offers) from The YOLO Guide, follow the unsubscribe instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your accounts; our ongoing business relations; and otherwise.

Certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, The YOLO Guide may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to us.

This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, country, language, time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. We may associate and/or combine as well as use information collected by The YOLO Guide and/or obtained through such social networking sites in accordance with this Privacy Policy.

3. Disclosure and Transfer of Personal Data

Personal data may be disclosed in accordance with applicable legislation and this Privacy Policy.

The YOLO Guide may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or The YOLO Guide to legal liability.

The YOLO Guide may also disclose your personal data to third parties when we have a reason to believe that a disclosure is necessary to address potential or actual injury or interference with The YOLO Guide’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or we believe that such disclosure is necessary to protect The YOLO Guide’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on us.

To the extent permitted by applicable law, The YOLO Guide will make reasonable efforts to notify you of such disclosure through our website or in another reasonable manner.

4. Data Retention and Correctness

The YOLO Guide retains the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter, if the collected data is no longer needed for purposes specified in this Privacy Policy, The YOLO Guide deletes all aforementioned data in its possession within a reasonable timeframe. We do not verify the correctness of personal data.

Irrespective of the above, we may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce The YOLO Guide user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.

5. Cookies, Beacons & Tracking

The Services may use “cookies” and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. The YOLO Guide treats information collected by cookies and similar technologies as non-personal data.

Cookies: A “cookie” is a small bit of record-keeping information that websites often store on a user’s computer. The YOLO Guide’s cookies do not include personal data and are typically used to quickly identify your device and to “remember” you. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.

Flash cookies & HTML5: The YOLO Guide may also use Flash cookies (locally shared objects) and HTML5 storage (locally stored objects). Locally shared objects are small files similar to browser cookies and are used to remember your settings to personalize the look and feel of the Services. Locally shared objects only collect data in the aggregate. You may prevent locally shared objects from being placed by disabling locally stored objects in your browser; or visit Locally stored objects, such as HTML5 Web Storage, are used for similar purposes as cookies but typically may contain a greater amount and different types of data than browser cookies.

Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image that allows The YOLO Guide to count users who have visited certain pages or viewed certain advertisements. Web beacons, like cookies, do not include personal data. E-mails and other electronic communications The YOLO Guide sends to you may contain pixel tags that enable us to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.

6. International Transfer

If you are located in the European Union or other countries or regions with laws governing data collection and use that may differ from United States law, please note that you are transferring information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the United States and the use and disclosure of information about you, including personal information, as described in this Privacy Policy.

7. Third Party Terms and Conditions

Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, social networking services and payment providers. You recognize and agree that The YOLO Guide is not liable for any such third party terms and conditions and their use of your personal data.

The YOLO Guide may in its discretion make available links that enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by The YOLO Guide. We are not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that our Services are linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.

8. Children Under Age 13

Our Services are not intended for children under the age of 13 and we do not knowingly collect or solicit personal information from anyone under the age of 13.

No one under the age of 13 may provide us with any personal information. If you are under age 13 in the United States or a minor in your country of residence, please do not attempt to send any information about yourself to us, including your name, birth date, address, telephone number, or email address.

In the event that we learn we have collected personal information from a child under age 13, we will delete that information as quickly as possible.

If you believe that we might have any information from or about a child under the age of 13, do not hesitate to contact us.

9. Your California Privacy Rights

We do not share personal information with third parties for their direct marketing purposes.

10. Safeguards

The YOLO Guide follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in our possession.

Only those persons with a need to process your personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance have access to the personal data in The YOLO Guide’s possession.

Personal data collected by The YOLO Guide is stored in secure operating environments that are not available to the public. To prevent unauthorized online access to personal data, The YOLO Guide maintains personal data behind a firewall-protected server.

Although we make good faith efforts to store the information collected on our Services in a secure operating environment, no system can be 100% secure and we cannot guarantee the absolute security of that information during its transmission or storage on our systems.

Further, while we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining access to this information. We do not warrant or represent that your information will be protected against loss, misuse, or alteration by third parties. By using our Services, you assume this risk.

11. Other

Please be aware of the open nature of certain social networking and other open features of the Services The YOLO Guide may make available to you. You may choose to disclose data about yourself in the course of contributing user-generated content to the Services. Any data you disclose is public information, and there is no expectation of privacy or confidentiality. The YOLO Guide is not responsible for any personal data you choose to make public via our Services.

12. Contact Information

The YOLO Guide makes good faith efforts to enable you to review, update or correct your personal data in The YOLO Guide’s possession. In order to do so, visit your membership Profile and Account page; or should you have any other questions relating to this Privacy Policy, do not hesitate to contact us.

We will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request.

Please note that even if personal data is changed or deleted according to your request, The YOLO Guide may still retain some of your personal data to resolve disputes, enforce The YOLO Guide user agreement(s), and comply with technical and legal requirements and constraints related to the security, integrity and operation of The YOLO Guide Services.